Google Changes Search to Favor Mobile Friendly Sites

Google Changes Search to Favor Mobile Friendly Sites

On Tuesday, April 22 2015, Google is changing its mobile search algorithm to favor sites that look good on smartphones, a move some are calling “Mobilegeddon”.

This affects searches done from mobile devices only. Desktop search results will not be affected.

This could be bad news for 40% of the top websites that are not mobile friendly, causing them to rank lower in search results.

You can test a website to see if a website is mobile-friendly with this Google test site: https://www.google.com/webmasters/tools/mobile-friendly/

Google also gives priority to pages that load fast. Building a mobile friendly website that loads fast is a must for businesses to be competitive. Contact us, the mobile web experts, to find out how you can improve your website to be mobile-friendly and fast.

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