Google Changes Search to Favor Mobile Friendly Sites

On Tuesday, April 22 2015, Google is changing its mobile search algorithm to favor sites that look good on smartphones, a move some are calling “Mobilegeddon”.

This affects searches done from mobile devices only. Desktop search results will not be affected.

This could be bad news for 40% of the top websites that are not mobile friendly, causing them to rank lower in search results.

You can test a website to see if a website is mobile-friendly with this Google test site: https://www.google.com/webmasters/tools/mobile-friendly/

Google also gives priority to pages that load fast. Building a mobile friendly website that loads fast is a must for businesses to be competitive. Contact us, the mobile web experts, to find out how you can improve your website to be mobile-friendly and fast.

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